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UX/UI design of “Digital Academy” for M.Video–Eldorado

Designed the core user journeys and interfaces for the learning platform—from JTBD and user flows to prototypes, final UI screens, and templates for the client team.

Role: UI/UX Designer, Design System

Context & Goal

M.Video and Eldorado are the largest consumer electronics and home appliance retail chains in Russia, united under one group. The company trains thousands of employees across the country. The existing learning tools were fragmented, and the user experience was inconsistent.

The task was to design a unified, modern learning platform where education feels inspiring rather than obligatory.

UX Research and Testing

Used JTBD to define key user “jobs” and translate them into product requirements. Built scenarios and user flows that became the backbone for functionality and screen structure.

To validate hypotheses, I used Maze.co testing with interactive prototypes (from wireframes to high-fidelity designs). Based on the findings, I refined user flows and simplified the structure of sections.

Additionally, we conducted A/B testing of five visual concepts. Participants rated each by modernity, technological feel, and lightness. The final version received the highest scores across all metrics and became the foundation of the project’s visual language.

UI Design and Component System

Created a UI kit and design system uniting course cards, filters, panels, and typography.

Created prototypes for key flows, iterated, and delivered final UI screens. Applied familiar “streaming-style” patterns to keep the experience intuitive and engaging. The interface follows minimalist principles, focusing on content rather than decorative interface elements.

Templates & guidelines for the client team

Delivered a set of document and presentation templates plus usage guidelines so internal teams could produce consistent materials without designer support.

Result

Released a working version in 4 months
UX tests showed increased satisfaction and reduced navigation errors
Final UI rated the most modern and technological in A/B tests
Guides and templates accelerated content creation and simplified independent team work

The project became an example of a comprehensive EdTech solution, where UX, UI, and visual identity form a cohesive ecosystem.

Released a working version in 4 months
UX tests showed increased satisfaction and reduced navigation errors
Final UI rated the most modern and technological in A/B tests
Guides and templates accelerated content creation and simplified independent team work

The project became an example of a comprehensive EdTech solution, where UX, UI, and visual identity form a cohesive ecosystem.

Contact

Contact

Contact

UX/UI design of “Digital Academy” for M.Video–Eldorado

UX/UI design of “Digital Academy” for M.Video–Eldorado

UX/UI design of “Digital Academy” for M.Video–Eldorado

Designed the core user journeys and interfaces for the learning platform—from JTBD and user flows to prototypes, final UI screens, and templates for the client team.Role: UI/UX Designer, Design System

Designed the core user journeys and interfaces for the learning platform—from JTBD and user flows to prototypes, final UI screens, and templates for the client team.Role: UI/UX Designer, Design System

Context & Goal

Context & Goal

Context & Goal

M.Video and Eldorado are the largest consumer electronics and home appliance retail chains in Russia, united under one group. The company trains thousands of employees across the country. The existing learning tools were fragmented, and the user experience was inconsistent.

The task was to design a unified, modern learning platform where education feels inspiring rather than obligatory.

UX Research and Testing

UX Research and Testing

UX Research and Testing

Used JTBD to define key user “jobs” and translate them into product requirements. Built scenarios and user flows that became the backbone for functionality and screen structure.

To validate hypotheses, I used Maze.co testing with interactive prototypes (from wireframes to high-fidelity designs). Based on the findings, I refined user flows and simplified the structure of sections.

Additionally, we conducted A/B testing of five visual concepts. Participants rated each by modernity, technological feel, and lightness. The final version received the highest scores across all metrics and became the foundation of the project’s visual language.

UI Design and Component System

UI Design and Component System

UI Design and Component System

Created a UI kit and design system uniting course cards, filters, panels, and typography.

Created prototypes for key flows, iterated, and delivered final UI screens. Applied familiar “streaming-style” patterns to keep the experience intuitive and engaging. The interface follows minimalist principles, focusing on content rather than decorative interface elements.

Templates & guidelines for the client team

Templates & guidelines for the client team

Templates & guidelines for the client team

Delivered a set of document and presentation templates plus usage guidelines so internal teams could produce consistent materials without designer support.

Result

Result

Result

Released a working version in 4 months

UX tests showed increased satisfaction and reduced navigation errors

Final UI rated the most modern and technological in A/B tests

Guides and templates accelerated content creation and simplified independent team work

The project became an example of a comprehensive EdTech solution, where UX, UI, and visual identity form a cohesive ecosystem.

Released a working version in 4 months

UX tests showed increased satisfaction and reduced navigation errors

Final UI rated the most modern and technological in A/B tests

Guides and templates accelerated content creation and simplified independent team work

The project became an example of a comprehensive EdTech solution, where UX, UI, and visual identity form a cohesive ecosystem.

Designed the core user journeys and interfaces for the learning platform—from JTBD and user flows to prototypes, final UI screens, and templates for the client team.

Role: UI/UX Designer, Design System

Designed the core user journeys and interfaces for the learning platform—from JTBD and user flows to prototypes, final UI screens, and templates for the client team.

Role: UI/UX Designer, Design System